Who Are Google’s Competitors?

Google is one of the biggest tech giants in the world. Their mission is to organize all the information more accessible and easy for the people. From the beginning to today they are very successful in their mission and become the number one technology company in the world.

As we know every successful company has competitors. So, Google also has many competitors. Do you want to know who are Google’s competitors?

Under the parent company of Google, there have been made many segments to make their mission easier. Naturally, there are many competitors of Google in each segment.

They have to face their competitors in almost all the segments like Search, Advertising, Entertainment, Autonomous Vehicles, Tech, Smartphones, Cloud, etc. Here will talk about all of Google‘s competitor’s step by step.

Who are Google’s Competitors in Search

Google Search is a kind of search engine made by Google. They have almost 92% market share in the global search engine market. As the most visited website in the world, they have to handle 3.5 billion searches per day. 

However, there are also many competitors in the global search engine market for Google. Bing, Yahoo, Baidu, Yandex, and DuckDuckGo are the five main competitors in search.


In the search engine space, there are a few companies that can compete with Google. With almost 92.96% of the global search engine market, Google is the only dominant player field. Bing, is the only closest that comes to compete with Google. It is a kind of search engine developed by Microsoft.

google vs bing

According to Statista, Bing has a 2.96% market share of the global search engine market share.

Launched in 2009, It is the refined version of MSN (Microsoft’s earlier search engine product). At that time MSN was renamed to Windows Live Search. After a few years, they rebranded it as Bing.

An existing user base and aggressive marketing strategy helped Bing quickly rise in search engine market share. Bing also linked with Yahoo to improve its search algorithm.

The main difference between Google and Bing is that google’s algorithms can prefer regularly engaged & fresh content while Bing only prefers old reputable pages.


After Bing, it’s Yahoo that has a 1.51% market share on global search engines.

Yahoo had a golden period in the market. They had led the search engine market share from the early 1990s to the 2000s. But after that, they lost their leadership when Google launched itself with a high-quality algorithm.

While Yahoo fell to it, Google kept experimenting and innovating, and succeeding in building a disruptive search algorithm that rose to the dominant position today.

However, Yahoo still remains one of the search competitors to Google with offerings products like Yahoo Finance, Yahoo Mail, and entertainment portal of music, sports, games, and movies that people use to date.


Launched in 2008, one year before MSN rebranded it to Bing, DuckDuckGo organize itself as an “anti-google” search engine. This made them gain quite a user base & search traction.

Since its starting, the DuchDuchGo site has grown steadily from thousand searches to 38 million searches daily per day in 2018. This makes them a 0.3% market share of the global search engine market in 2019. They reached this record within 10 years of launching it.

search engine market share of google's competitors


Baidu Inc., often referred to as Baidu, is a Chinese multinational technology company headquartered at the Baidu Campus in Beijing’s Haidian District. It develops the Baidu search engine and web-based software with Internet technology services and products. 

Baidu offers many services including community-driven online discussion forums, cloud storage and music download, and an office suite, which are some of the largest online services in China.

Baidu’s artificial intelligence (AI) technology and search algorithm were also influential in many Chinese technologies, particularly the net bubble of 2001.

A quick search on google vs Baidu returns 538 million results. A search for Baidu vs google only returns 1.8 million results, most likely because Chinese users are already aware that Baidu is their go-to search engine.

In fact, Baidu is used by 92% of all Internet users in China! Clearly, Baidu isn’t competing with Google—it has cornered its own market.


Most people are already aware of the rivalry between Google and Yahoo, with the former being the market leader in terms of search technology and the latter coming in second place. Yet many people don’t know that there’s also another search engine giant out there.

Yandex offers some great competition to both companies and is worth looking into if you’re looking to give your website an edge over your competitors in terms of search engine optimization (SEO). But just what exactly is the Google vs Yandex competition all about?

The Google vs Yandex competition isn’t a real thing—it just emerged as a way to explain why Yandex, Russia’s largest search engine, has lagged behind Google in technology and innovation.

To provide some context, let’s take a brief look at each company’s history. When Sergey Brin and Larry Page first developed Google Search in 1996, they weren’t thinking of it as an online business—they considered it more of an experiment.

Who are Google’s Competitors in Advertising

We Google earn from their advertising. They charge advertisers per ad click. They also provide a commission to the publishers of their ads which is 68% of the amount. They provide a $0.20 to $15 per click commission according to CPC.

However, there are also many competitors in online advertising for Google.Facebook, Amazon, and Alibaba are the three main competitors for Google in Advertising.


Facebook is one of the major competitors to Google in advertising. Google Ads and Facebook Ads both are known as digital duopolies for dominating the advertising platform.

In mid-2019, Facebook captures 22.1% of all digital ad dollars which is spent in the US. This makes them 2nd in the total digital ad market share, below Google. Google leads this market with 37.2% of the total digital ad market share.


In 2014, Google’s former CEO Eric Schmidt announced Amazon as their biggest competitor. It was a duopoly in the market of advertising, with Facebook and Google at the helm, in 2018 it has changed to match Eric’s statement.

Though Google still leads in terms of informational search, Amazon has taken them into the product search category.

They have risen to hold 8.8% of the share in ads and this number only shows to be increasing as time passes in 2019. On the other side, Facebook and Google have 22.1% and 37.2% shares in the ads market respectively.

Google’s numbers showed impressively at first but things are slowing down with competitors like Amazon. This is only reflected in the 1% decrease in its market share in ads from 38.2% in 2018 to 37.2% in 2019.


Google and Alibaba are two of the most popular internet companies in the world, both giants of their respective markets with much to learn from each other.

While both companies make significant amounts of money through advertising, they each have their own strategies when it comes to selling ads and different business models that set them apart from one another. 

With more than 400 million active users and 100 million advertisers, Alibaba is one of the most recognized internet-based companies on Earth, but with just about as many competitors in China as well as in the rest of the world, it’s no surprise that Alibaba’s biggest competitor worldwide isn’t even based in China—it’s Google.

Who are Google’s Competitors in Entertainment

After buying YouTube in 2006 for $1.65 billion, Google started its domination the entertainment as a video content platform. In 2021, YouTube brought in $28.8 billion in advertising revenue. That was a massive improvement according to previous years.

There have grown many online streaming platforms and services in the past few years. For that Google find many competitors in their entertainment segments. Google’s main competitors in entertainment include Netflix, TikTok, Roku, Amazon Fire TV Instagram, etc. There are also some small competitors like Vimeo, Hulu, Walt Disney Company, and other streaming platforms. However, here we only talk about the main competitors of Google in entertainment.


After launching in 2017, TikTok has gained more than 700 million users within one year. Heavy investment in influencer marketing helps them to grow fast and obtained more and more users. It is a novel product that appeals to the old and young alike especially teenagers.

tik tok compete with google's product youtube

Not only that, They tend to embrace their competition head-on. For example, the purchase of Musical.ly in 2017 allowed it to tap into the teenage market of the US and rise to the number one app downloads in Android and iOS weeks.

It became the top downloaded app on Apple’s App Store with 45.8 M downloads and over 660M downloads across iOS and Android combined by mid-2018.

Though Google has not openly thought of TikTok as a major competitor, the fast-increasing number of users and app downloads might be a cause of concern for Google in the near future.


Netflix, the world’s largest online movie rental service, is often mentioned in the same breath as Google. The reason? Both Netflix and Google are leaders in their respective fields, which happens to be two very similar industries: Search and entertainment.

While Netflix clearly has an advantage over Google when it comes to entertainment, there are reasons why Google might be better equipped to claim the top spot in search.


After launching its streaming player to the public two years ago, Roku has been struggling to compete with Google’s Chromecast and Apple TV devices, which are both significantly more popular than Roku’s media streamer. 

roku is a Google's competito

Chromecast is the best-selling streaming device in the U.S., with over 35 million devices sold as of April 2018, while Apple TV sold over 20 million as of September 2017. While Roku did sell approximately 8 million of its media streamers during the holiday season last year, it was still well behind its competitors in terms of total sales volume and overall popularity.

Amazon Fire TV

A few years ago, Google launched Chromecast, its own competitor to the Apple TV and Amazon Fire TV. Chromecast was able to compete effectively with these other devices because it had one feature that set it apart from others like it—it worked with Google’s services.

One drawback of Chromecast, however, was that it didn’t have much in the way of its own standalone content offerings and had a small library of apps available on its device.


Google and Instagram are two of the biggest companies in the world, but they’re also competitors. They both want to offer the best services they can to their customers – it’s just that they’re offering different services.

Google offers all sorts of different things like search, maps, email, etc., while Instagram only offers social media and photo-sharing.

Google, famous for its search engine, video-sharing platform YouTube, and document-sharing software Google Docs, has expanded its horizons in recent years to include social media platforms.

This has caused increased competition between Google and Instagram, which was recently acquired by Facebook for $1 billion in April 2012. 

Who are Google’s Competitors in Autonomous Vehicles

The name of Google’s autonomous vehicle project is “Waymo”.It is one of Google’s most yet mysterious yet buzzed-about subdivisions. The goal of Waymo is to make a world that could be transformed by self-driving cars.

But this project failed to stand in front of its competitors. Uber’s self-driving project, Nissan, Zoox, Renault, and Tesla are some of the main competitors of Google in autonomous vehicles.


Uber is an autonomous vehicle system where drivers and passengers can connect easily by an app. This app become very popular for its nearby features. It is also very easy to use. People from any class can use it.

Of these features, people like to use it very much. Uber defeat Waymo in February 2018 in the autonomous vehicle industry.


Nisan is an autonomous vehicle developed by Nissan Motor Corporation Ltd. It is one of the top-selling fully-electric lineup vehicles.

It is the first all-electric vehicle in the world. It is very popular for environmentalism. Google is trying to make a link with them to improve Waymo.


Zoox is an autonomous vehicle developed by Amazon. They have also self-driving technology like Waymo. By providing the same qualities as Google they are one of the hardest competitors of Waymo.


They have also a well-established autonomous vehicle system. They compete with Google sometimes.


Tesla is the number one competitor of Google in the autonomous vehicle industry in 2022. It is owned by Elon Musk, the richest person in the world. They have modern auto-driving technology and developing themselves better and better.

They become the leader of the autonomous driving industry whereas Waymo is very behind them.

Who are Google’s Giants Competitors in Tech Industry 

Microsoft, Yelp, Mozilla, and Adobe are some of the most important competitors for Google in the Tech industry. Though there are thousands of tech companies who compete with Google. Let’s know who are Google’s competitors in the tech industry.

  • Oracle
  • PTC
  • Intel
  • CA Technologies
  • Compuware
  • EMC
  • Red Hat
  • F5 Networks.
  • Cisco Systems
  • Hewlett-Packard 
  • Symantec
  • Moody’s Investor Services
  • IBM
  • Salesforce

However, here will discuss Microsoft, Yelp, Mozilla, and Adobe.


If you look at the competition between Microsoft and Google, the two companies have very different strategies for how to grow their respective businesses and stay ahead of the competition.

At first glance, it may seem like they are just in two different industries, but if you dig deeper you’ll see that their products and services overlap and even compete with each other in some areas. 

As far as competition goes, Microsoft and Google are going at it tooth and nail, with every new feature or application one company releases also making its way to a competitor.

Below is a chart that shows some of Microsoft’s (MSFT) main competitors. Over time, MSFT has grown substantially in size, but it has been surpassed by GOOG in terms of market capitalization on several occasions.


Yelp, the world’s most widely used crowd-sourced review site, has been directly compared to Google in terms of its usage and popularity. Yelp has been called Google with Reviews by many marketing experts due to its focus on user-submitted reviews that are highly relevant to the services and products being offered.

A big difference between Yelp and Google is that while Yelp relies on its community for reviews, information, and photos about local businesses, it also has a team of professional reviewers that collect different types of content for local businesses. On top of that, Yelp’s platform offers real-time information like wait times at restaurants or price comparisons at local shops. Unlike most review sites out there, Yelp can tell you whether or not your favorite shop is currently selling a certain item or if it’s in stock.

However, the main competition between Yelp and Google business is in their local business service.


If you thought Google’s recent announcement of the new Chrome operating system was scary, consider this: Mozilla, the nonprofit organization behind the Firefox web browser and search engine, recently announced it will soon release its own operating system.

That may sound like bad news for Google, but in reality, Google might be hoping that Mozilla will be successful in disrupting its main source of revenue: online ads. In fact, competition from companies like Mozilla could be one reason why Google recently announced plans to launch its own operating system — but more on that later.


Adobe and Google are both huge companies with massive amounts of resources at their disposal. Both have made their marks in the world of technology, but how do they compare? 

For more than 20 years, Adobe Systems and Google have competed in an area that might surprise you—the $73 billion business of online advertising. While the companies have different business models, the two are essentially fighting for the same ad dollars from advertisers, website publishers, and agencies alike.

Who are Google’s Competitors in Smartphone Industry


The two biggest companies in the world, Apple and Google, are competing in the same space: smartphones. Both offer great features, but at different price points and to different audiences. Apple has its iPhone, while Google has its Pixel. Both phones have pros and cons.

Despite what many people think, iPhone users are still a lot more satisfied with their phones than Android users. This isn’t exactly surprising. Apple is far more selective when it comes to choosing which apps and features get into its app store than Google is—which has led to a higher-quality user experience for iPhone owners across multiple categories. 

For example, users who have iPhones are more likely to say they use Apple Pay on a daily basis than those who have Android phones. Though you’ll find plenty of similar apps in both app stores, iPhone owners report using superior versions of popular apps like Snapchat and Instagram.

Android OEMs

Android has become the leading mobile operating system of today and smartphones are the fastest-growing devices on the planet. Android comes from Google, but Google doesn’t manufacture or sell Android smartphones itself – instead, it licenses the platform to other companies who put their own branding on the phones and run their own apps and services instead of using Google’s.

These manufacturers that license Android from Google are known as Android Original Equipment Manufacturers (OEMs) and they have to compete with each other to be successful in this market.

Who are Google’s Competitors in Cloud

Let’s know who are Google’s competitors in Cloud.

Amazon Web Services

Amazon Web Services (AWS) are an amazing cloud computing service that has increased in popularity over the years. It isn’t the only service out there, however, as competitors have appeared that try to take their business model and improve upon it.

One such competitor is Google Cloud Platform (GCP), which offers many of the same services as AWS and tries to improve on areas where AWS has traditionally lagged behind GCP.

Microsoft Azure

Microsoft Azure was previously known as Windows Azure, a cloud computing platform and infrastructure, created by Microsoft as part of its Windows Azure platform, having first been released in October 2008 and then renamed to Microsoft Azure in February 2014.

The main competitor of this application is Google Cloud Platform (GCP), which can be used for the same purposes as the former.

Alibaba Cloud

Alibaba Cloud, the cloud computing arm of Alibaba Group, has attracted customers from different sectors around the world in just three years since its launch.

Currently, it stands as one of the three biggest public cloud service providers globally, with the ability to handle more than 1 million IOPS and 100 Tbps of data throughput per second, exceeding industry-standard benchmarks set by Amazon Web Services (AWS) and Microsoft Azure. For all of this, it has become one of the biggest competitors of Google in the cloud. 


IBM and Google have long been considered competitors in the cloud computing industry, but IBM recently announced plans to shift its focus away from public cloud services to make room for other players in the market.

The company’s decision could allow Google to further solidify its position as the leader in cloud computing, although some analysts warn that both companies may face increased competition from Amazon and Microsoft in the near future.


These are all of the competitors of Google in different segments. I think now you can answer the question who are Google’s competitors? If you still have any questions about Google competitors send us an email we will try to reply.

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