Google My Business Post Size: A Complete Guide

Google My Business aka Google Business Profile is a powerful tool that allows businesses to connect with customers on Google Search and Google Maps. One of the features of GMB is the ability to post updates, promotions, and other information about your business. These posts appear on your GMB listing and are a great way to keep customers informed and engaged with your business.

One thing to consider when creating GMB posts is the size of the post. In this blog post, we will take a deep dive into GMB post size, including the maximum and minimum lengths, best practices, and tips for optimizing your GMB posts for maximum impact.

Introduction to Google My Business Posts

Google My Business posts are a relatively new feature of GMB, having been introduced in 2017 which is now called GBP. They allow businesses to share updates, events, promotions, and other information with their customers on Google.

GMB posts appear on the business profile listing and are also visible to customers who follow the business on Google Maps.

GMB posts have a number of benefits for businesses. They allow you to communicate directly with customers, share timely and relevant information, and drive traffic to your website or physical location.

They also give you the opportunity to showcase your products or services and highlight any special offers or promotions you may have.

Maximum and Minimum Length for GMB Posts

One important consideration when creating GMB posts is the size of the post. GMB has a maximum length of 1,500 characters for each post, including spaces. This is equivalent to about 300 words.

While there is no minimum length requirement for GMB posts, it’s generally a good idea to aim for at least a few sentences in order to provide enough context and information for customers.

In general, the more detailed and informative your GMB post is, the more value it will provide to customers.

Best Practices for GMB Post Length

GMB Post Length
GMB Post Length

While there is no one-size-fits-all approach to GMB post length, there are a few best practices that can help you create effective and engaging posts.

1. Be Concise and to the Point

One key consideration when it comes to GMB post length is the attention span of your audience. With so much information available online, it’s important to be concise and to the point in order to capture your audience’s attention. This means avoiding unnecessary fluff or filler and focusing on the most important information.

In general, it’s a good idea to aim for around 100-200 words for each GMB post. This allows you to provide enough detail and context while still being concise and easy to read.

2. Use Headings and Subheadings

Another way to make your GMB posts more effective is to use headings and subheadings to break up the text and make it easier to read. Headings and subheadings allow you to highlight the main points of your post and make it easier for readers to scan and understand the content.

3. Use Images and Videos

In addition to text, GMB posts allow you to include images and videos to help illustrate your message. This can be especially effective for promoting events or showcasing products or services. Using images and videos can also help to break up the text and make your GMB posts more visually appealing.

Tips for Optimizing GMB Posts

Here are a few tips for optimizing your GMB posts for maximum impact:

1. Use Keywords

Including relevant keywords in your GMB posts can help improve their visibility on Google. This is especially important if you’re promoting a specific product or service, as it will help customers find your post when searching for related terms.

2. Include a Call to Action

A call to action is a statement or phrase that encourages readers to take a specific action. In the context of GMB posts, a call to action could be something like “Book now to reserve your spot” or “Visit our website for more information.”

Including a call to action in your GMB posts can help drive traffic and conversions for your business. It gives readers a clear next step and makes it easier for them to take action.

3. Use Hashtags

Hashtags are a way to group and categorize content on social media and other platforms. While GMB posts don’t support hashtags in the traditional sense, you can use them to highlight specific keywords or themes in your post.

For example, if you’re promoting a music festival, you could include the hashtag #musicfestival in your post to make it easier for users to find related content.

4. Include Contact Information

Finally, it’s a good idea to include your business’s contact information in your GMB posts. This could be your website, phone number, or email address. Including this information makes it easy for customers to get in touch with you and can help drive traffic and conversions for your business.


GMB posts are a powerful tool for businesses looking to connect with customers on Google. By following best practices and optimizing your posts for maximum impact, you can effectively communicate with customers, drive traffic and conversions, and showcase your products or services.

Overall, the key to creating effective GMB posts is to be concise, informative, and engaging. By following these principles, you can create posts that are valuable to customers and help drive success for your business.

More on Google Business Profile